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Bespoke Design

28

EXCLUSIVITY

Henry Ford certainly advanced the cause of mass

manufacturing, bringing previously out-of-reach

horseless carriages within grasp of the average

American buyer. His methods were quickly applied to

all manner of goods in all shapes and sizes, including

watches and jewelry.

There are advantages to mass production, not least of

which is availability. It democratized the ownership of

these previously dear items.

Some people, with means to do so, chose to bring their

chassis to an coach builder, thus resulting in a more

singular motorcar.

Sometimes, though, it’s not only about function and

access. The last decade or two has seen a resurgence of

interest in mechanical timepieces, and by extension,

in short manufacturing runs. An item which only

like-minded people would own, and although these

people may never actually meet, they share a kinship

in their affinities and recognition of an object as art.

Mont Blanc

Timewalker

Urban Speed

Chronograph

Audemars Piguet

Automatic Royal Oak

Breitling

Navitimer

Blue Edition

Omega

Seamaster AquaTerra

James Bond Limited Edition